People Tree was one of the first fashion labels to focus on fair trade and sustainability. The slow fashion label was founded in 1991 by founder Safia Minney. 

All clothing is made to the highest ethical standard. Traditional craftsmanship is combined with modern technologies, where real cooperation is also visible. By including embroidery art in the collections, for example, jobs are created where there were not enough before.

People Tree was the world's first fashion brand to be awarded the World Fair Trade Organization label. The GOTS and World Fair Trade Organization label both confirm that safe working conditions, fair wages, transparency and environmental protection are practiced to a high standard at People Tree.