6 Gründe, warum du Fast Fashion meiden solltest

6 Major Reasons You Should Avoid Fast Fashion

Fast fashion is a movement that has become increasingly popular in recent decades. It seems appealing at first glance: low prices, trendy styles, and international prevalence. However, fast fashion is the perfect example of being too good to be true. A €5 t-shirt may seem enticing, but it comes with a much higher price on the planet and its people. Below we’re sharing 6 major reasons you should avoid fast fashion, as well as a more sustainable alternative.


1. It Promotes Overconsumption

Fast fashion is constructed on the principle of constantly buying new clothes. With brands releasing new collections monthly or even weekly, consumers are always tempted to buy something new.

These habits are terrible for our wallets, and for the planet. Landfills are getting inundated with fast fashion garments that have only been worn a handful of times. It’s estimated that 4.3 million tons of clothing are thrown away each year in Europe alone - you can only imagine how much that equates to globally! Plus, the synthetic materials that most fast fashion garments are made of aren’t biodegradable. This means that it will take centuries for clothing to break down in landfills.

The throwaway culture that fast fashion promotes decreases the value of clothing. Essentially, if an item feels cheap and disposable, that’s exactly how we’ll treat it. But that’s not how things should be. Our grandparents and great grandparents used to treasure their garments for years or even decades, respecting them as the beautiful items that they are. Fast fashion has changed our attitudes toward clothing in a matter of years!


2. It Uses Up A Lot Of The Earth’s Resources

Synthetic and non-organic fibre production uses up billions of gallons of water and large amounts of energy annually. Fast fashion is cited as one of the worst industries for greenhouse gas emissions in the world, producing around 1.2 billion tonnes annually. From the manufacturing process to shipping deliveries all over the globe, the industry is responsible for about 10% of all carbon emissions in the world.


3. It Also Pollutes The Earth

Manufacturing fast fashion simultaneously pollutes and takes from the earth with its toxic chemicals and dyes. Fast fashion companies are notorious for cutting corners, and often dump their polluted wastewater into the waterways surrounding their factories. Not only do these practices pollute local habitats, they can also negatively impact the health of citizens residing in the area.


Fast Fashion Verschmutzung
Colored rainwater caused by waste of a dye factory that's being dumped into the Buriganga River in Dhaka, Bangladesh. Credit: Allison Joyce/Getty Images


4. It Supports Unethical Working Conditions

Unethical working conditions are one of the reasons fast fashion companies are able to sell their products at such cheap prices. By paying their garment makers incredibly low wages and not adhering to safety regulations in their factories, companies are able to significantly cut their costs.

The fast fashion industry is known for using sweatshops and forcing garment workers to work long hours for pennies. This has led to catastrophic results and even deaths for workers, such as the Dhaka Fire in 2012 and the Rana Plaza collapse in 2013.  


5. It’s Often More Expensive In The Long Run

Cheap fabrics and poorly constructed designs are another reason why fast fashion garments are so inexpensive. The low quality of the garments means that you’ll constantly need to replace your clothes as they quickly wear out. Even though the initial price of the garment is cheap, you’ll be spending more money in the long run.


6. It Can Be Detrimental To Local Economies

Most fast fashion companies outsource their manufacturing to foreign countries with cheap labour laws. This discourages local manufacturing, which can be detrimental to the economy. On the other hand, local economies would be improved and many jobs would be created if more fashion companies produced their goods in their country of origin.


Fast Fashion Brands To Avoid

Now that you know the problems associated with fast fashion, we hope that you’ll join us by shopping sustainably. How can you spot a fast fashion brand? Be wary of any company that produces numerous collections every year, has unbelievably low prices, uses cheap, synthetic materials.

Here are some of the most popular fast fashion companies in the industry right now:

  • Zara & Inditex Group (Stradivarius, Bershka, Pull & Bear)
  • H&M-Group (H&M, COS, Weekday, Monki, & Other Stories)
  • SheIn
  • Fashion Nova
  • Boohoo und Pretty Little Thing
  • Missguided

All of these brands have been associated with unethical labour practices and release numerous collections each year.


Fashion Revolution


Slow Fashion vs Fast Fashion 

What’s the best way to avoid fast fashion? By supporting the polar opposite movement, slow fashion!

Slow Fashion is a practice that promotes mindful shopping habits and ethically-made, sustainable garments. It means only buying high quality garments that you truly love, and will wear for as long as possible. A person that lives by a slow fashion principle will follow the mottos “buy less and choose well” and “quality over quantity”. They will disregard fleeting trends, instead filling their wardrobe with timeless pieces that they’ll happily wear for years to come. 

At Fairoase, we are advocates for slow fashion. We encourage you to browse our selection of sustainably-made pieces - but only if you need to!

Back to blog