Protect people- Ethically correct working conditions for the manufacture of the garments mean fairness and safety in the workplace. This also means higher costs.
protect the environment- Chemicals that are highly harmful to the environment are used in conventional clothing production, for example in the dyeing process. Many bleaching and dyeing processes take place in China and are not carried out by the workers under any conditions or safety precautions. After their use, the toxic chemicals are usually discharged unfiltered into the surrounding rivers. Sustainable labels produce consciously and make sure that they are produced in an environmentally friendly way - that causes costs.
Stop animal suffering- Ethical fashion also means showing respect for animals. We all love our wool sweaters, but where does the wool come from? Or the numerous beautiful leather accessories ... Unfortunately, there is still little or no information on this topic. That is why we only carry items of clothing that are completely vegan or contain only a small amount of recycled wool. We completely do without leather.
Lower your footprint- Another point is the long transport routes that conventional clothing has to take before it is hanging in our store. An average t-shirt in Asia goes through 4 countries from cotton extraction to production. It is then transported to us by air by plane. The alternative here is to support companies that focus on manufacturing within Europe as far as possible.
Stop plastic pollution - In the fashion sector? Yes. Most labels have artificial fabrics such as polyester, elastane, etc. Why? They make our clothing stretchy and improve comfort. But this cheap substance has major disadvantages. On the one hand, these synthetic fibers are made from plastic (PET), which is obtained from the non-renewable raw material crude oil. On the other hand, these plastic parts detach themselves from clothes during washing and end up as so-called microplastics in the waters and finally in the oceans. For this reason, we try to include clothing with as little or no synthetic fiber content as possible in our range or at least use recycled elastane or polyester. Paying attention to these aspects costs money and makes the products more expensive. But that made them all the more valuable, we think.
transparency- Whenever you buy fair and sustainable clothing, you can ask «Who made it and where?». Most ethical brands make this information available on their website, where you can read it and make an informed and conscious consumption decision.
Yes, ethical fashion costs more. At first you spend more money, but - not like after the fast fashion shopping frenzy - the feeling of happiness and appreciation for the newly acquired item of clothing persists. You hold good quality in your hands, you know where the product was made and that the working conditions are ethically correct. You support the people behind the ethical label and you know that you have dared to take a step in the right direction.
Before making any purchase decision, ask yourself: "Do I want to support this?" Because your money and yours Consumer behavior is a vote that you can cast for a better world.